Use A Holiday GPS Recruiting System Now To Start Your New Year Strong

Use A Holiday Direct Sales GPS Recruiting System Now To Start The New Year Strong

Tags: Recruiting, Holiday recruiting, direct sales recruiting, direct selling recruiting, home party plan, recruiting system, follow up, challenging to make phone calls, direct sales, recruiting system, holiday season, Start New Year Strong, home party plan

(Note: This is a sequel to an article published in the summer. Read on find a holiday season recruiting strategy – both for generating leads and justifying the option for a second job.)

A GPS recruiting system is what I refer to as "Going People Seeing". While the weather is still moderate in most areas, get out of your house and go people seeing to share the benefits of your business. Many of my direct selling coaching and home party plan clients complain about how challenging it is to make phone calls to follow up with prospects. I say, change it up. Add a GPS tactic to your recruiting strategy. Use your navigator (mapquest, or google maps) to steer you in the right direction.

At your parties, find leads who are willing to meet with you. Look for those who might already be thinking about taking on a second or third job this holiday season. Ask them if they would consider evaluating your business opportunity as one of their options.

According to a recent survey, conducted by Wakefield Research, 58% of the respondents are considering a part-time job for extra income. 33% said they are more likely to take a second job, than six months again. They also indicated they would use some of the extra money to pay off bills.

The average retail worker will receive about $17.22 in total US hourly compensation. (Source: National Retail Federation, derived from Bureau of Labor Statistics data.) If they get a second job at Walmart, the average hourly rate is $11.65. As you meet prospects for coffee be sure to do the math and show them how much money you earn based on your party average or use your company party average. Always be conservative with your estimates and be clear about what assumptions you are using. Additionally make sure you not making any false earning claims or income guarantees.

By doing a side by side comparison showing how many hours a typical party will take (usually 3-4 including Host Coaching and paper work) and the average earnings, you can easily point out that not only can it be more lucrative to consider your business opportunity, but also, a direct sales business offers flexible hours that afford one to be with their families during the holidays instead of working at the mall.

Use qualifying questions to help you identify potential recruiting leads.

To find out who might be considering taking on a second (or third) job, take a survey at your parties:

1. Who is considering a Second or third) job this holiday season? Say something to prompt them to be truthful…such as, "Go ahead and raise your hand if the thought has even crossed your mind?" Ask them put an S in the top corner of the order form.

2. Who is willing to meet for coffee to learn more about a business opportunity and give us the chance to get to know each other better? Ask them to put a C (Coffee) next to the S (Second Job) on their order form.

3. Of those who are willing to meet, please put M (morning), A (afternoon) and C (coffee) at the top and announce that you will either schedule them when they bring up the order form to your check out station or that you will call them within the next day or two.

Follow these simple navigation directions:

1. Identify your HOT recruiting prospects. These are people who you believe have a high interest and/or high need for your business opportunity. Start with the party guests who indicated the strongest desire on their order form.

2. Schedule your GPS days this month. Group your out of house appointments together and by the area. This makes it easier and efficient to organize several appointments for the same day.

3. Set one day per week for each targeted area. Week one go north, week two, go south etc. Or schedule these appointments prior to your parties in different areas. Maximize your travel time.

4. Schedule multiple appointments along the way. Once you have set up your first appointment in an area, use google maps, mapquest.com or your navigation system to identify other areas on route. Search your leads to determine who else lives in that area. Make an "I will be in your area on…" phone call or send an email.

5. Never travel alone. Think about whom you take with you for training? Not only is it more fun to have company when meeting leads, but also it is more efficient to train while you travel. This is a great way to maximize your time. A leader never walks alone.

When you prospect in person, your pipeline never runs out of gas.

By "Going People Seeing", you will be using the most effective way to recruit: Face-to-Face conversations. As you use your GPS recruiting system now, focus on those who might consider taking on a seond job this holiday season and offer them a way to earn extra money for a debt free holiday season.

Build a strong team now to help you get a strong start in 2011. Use your GPS to find new recruits now!

Permission to reprint my articles is granted with inclusion of "About the Author, contact information, & active web site link".

About The Author

Barb Girson, International Direct Selling Industry Expert, Trainer & Coach, helps companies, teams & entrepreneurs gain confidence, get into action, & most importantly… grow sales by sharing her "Strategies That Stick™". Barb is a highly interactive, creative speaker and author offering customized, professional skill development programs for workshops, meetings and teleconference training programs. Active participants "Sell more, stop worrying and STICK with what works™. Visit www.MySalesTactics.com to learn more.

If you would like help in becoming a recruiting expert, join me for my next 4 week skill building program, Recruiting:Share Your G.I.F.T.S. & Grow. Register now.