Press

Media Spotlight

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Barb Girson, an interactive creative speaker and author, has been featured in USA Today, appeared on CBS This Morning, Fox 28 News/Columbus, 880AM Radio and has been quoted in numerous other national/regional and local publications. Barb Girson is a sought-after authority speaking on women, entrepreneurs, email marketing & direct sales.

Barb Girson Profile

- Pictures for use promotional, media, and speaking engagements

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Version 2 (Right Click, Save As)

Representative samples:

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What Not to Say When Selling – 3 Weak Word Choices

Abec’s Small Business Review Column

From Corporate America to Entrepreneur: Giving up steady pay for a steady say

Marketing Sherpa Blog

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Chamber’s lunch program offered for salespeople – Featuring Barb Girson

Columbus Dispatch

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Marketing Automation Tool Drives List Growth, Boosts Registrations 664%

David Kirkpatrick, reporter for MarketingSherpa, interviews Barb Girson on how she has integrated automated marketing strategies–like Constant Contact in her business.

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ABEC’s Small Business Review

Featured Barb Girson, of My Sales Tactics ™

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Laid off and Loving It Barb Girson The Columbus Dispatch

Interview in The Columbus Dispatch, Business Section

Link to actual Columbus Dispatch article

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Fox 28 News (WTTE), Columbus

Featured Barb Girson Speaking About Women Entrepreneurs

Download Video Clip (Right Click, Save As)

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25 Hard Questions Entrepreneurs Must Ask

Barb Girson Featured in Brandmaker News

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“Male Dominated Sales Jobs Not A Difficult Sell For All Women”

Barb Girson Interviewed in Business First Magazine

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Constant Contact Hints & Tips: Online Survey Success Story
by Martin Lieberman, Managing Editor
Article Reprint

My Sales Tactics
Response rate: 53.3%
http://www.MySalesTactics.com

After building her own multi-million-dollar franchise business and then working for 10 years in corporate America, Barb Girson decided to return to the entrepreneurial world last December and started a professional skill building, training, consulting, and coaching company that would help like-minded professionals realize their goals.

One of Barb’s first challenges was choosing a name and logo for her business, and she decided to use Constant Contact so she could ask customers which option they preferred. By a two-to-one ratio, customers chose My Sales Tactics. Barb was extremely satisfied by the experience.

This early success with surveys convinced Barb that customer feedback can be a valuable tool in building a successful business. After some periodic inquiries, she decided to take the pulse of what her customers were thinking on a more regular basis. Now she checks in before and after events, while working with clients to monitor their progress, and at other times. She also uses polls to get customers’ feedback on quick, topical questions.

“Surveys have impacted my ability to measure results like a professional research agency,” Barb says. “To be able to affordably produce this type of data helps me to make business decisions based on results, along with my gut instincts, and to do the same for my clients.”

Barb’s experience with online surveys has taught her two important lessons that she passes along to anyone else considering using surveys. The first is to use Constant Contact’s templates when you are starting out; they provide helpful examples of what questions to ask. Secondly, “keep your surveys and polls short,” she says. “People will offer their opinion when you are clear in what you are asking and brief in the time it will take to provide their opinion.”
Armed with these insights, Barb should be able to continue providing the services and support her customers need.

Barb’s Sample Logo Survey

Barb’s editorial comment: “I am a raving fan of Constant Contact. This solution is easy to use and their support is superior. Those of you that know me, realize that I only promote products, services and people that I can whole heartily endorse.

To try their email marketing and online survey products, sign up for a free trial by clicking my affiliate link:

Press Releases

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Worldwide Associate of Business Coaches Recognizes Barb Girson – Giving Her the Title “Registered Corporate Coach”

Press Release

Victoria, Canada — The Worldwide Association of Business Coaches (WABC) has recognized Barb Girson, Columbus, Ohio with the Registered Corporate Coach (RCC) designation. This credential is awarded to business coaches who have learned key principles, skills and techniques for coaching effectively in businesses and organizations.
Registered Corporate Coaches are trained in both internal and external coaching. As internal coaches, they work with executives and managers to strengthen the organization’s corporate culture. As external coaches, they work with businesspeople at all levels to help them succeed personally and professionally.
Wendy Johnson, WABC president and chief executive officer, comments, “The Registered Corporate Coach designation has been obtained by nearly a thousand practitioners worldwide. Coaches who have earned this designation are committed to our emerging profession. They’ve invested serious time and effort in developing specialized skills to bring out the best in others.” [Continue Reading]